DesiGN RESEARCHER and UX/PRODUCT STrATeGIST

Keren (Veisblatt)
Toledano

I’M A PRODUCT RESEARCHER WHO IS FASCINATED BY THE WAYS HUMANS INTERACT WITH DIGITAL ENVIRONMENTS.

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I’ve always LOVED technology.

 
 

Intro to The World Wide Web: A series of tubes

My childhood was built on Geocities, RPGs, Prodigy chatrooms, PHP forums, MS DOS, and webrings. I learned the importance of routine via Tamagotchi-care. I honed my strategy skills through Civilization and Maxis games. I taught myself design fundamentals on KidPIX, MS Paint, Dreamweaver, and the Print Shop Deluxe. I discovered music by re-watching media from the Windows 95 install CD ad nauseam (which included Weezer's “Buddy Holly” video). My white noise is a dial-up modem. I’m my family’s default “IT person.” I learned almost anything from Encarta. I miss the old Internet.

A decade with Fortune 500 companies + early-stage start-ups

With over 10 years of experience conducting mixed-methods research, I design and research interfaces through a user-centric approach. I believe that attentive listening creates real, tangible value. I’ve produced actionable insights for Etsy, Netflix, AT&T, The Olympics, Shopify Point-of-Sale, Shopify Inbox, Comcast , Merck, Columbia University, University of Pennsylvania, The Moth, and more. My work has translated to higher conversion rates, improved customer satisfaction, slower-time-til-resolution, and decreased churn.

My past research projects have ranged from exploratory to evaluative, from surveys and IDIs to usability testing. I work across all phases of the product lifecycle (even pre-product). I’ve facilitated research in eight languages and ten countries! I know that a successful product cannot be built by a team of one and thrive on cross-functional collaboration. In addition to research-focused individual contributor responsibilities, I've served in design, content, and strategy management capacities in B2B and B2C companies.

Now, I want to think with you! Let’s chat, please contact me.

 

Started in

2013

 
 

Experience

 
 

UX SPECiALTIES

Mixed Methods Research · International Research · Inclusive Research · Design Research · Prototyping · UX Research · Concept testing · Object-oriented UX · User-centered Design · Qualitative Research · Generative Research · Information Architecture · Product Strategy


DOMAins EXPLORED

E-commerce (live selling, marketplaces, conversational commerce, social selling) · Telecom · Internet Service Providers · Non-profit · Healthcare · Pharmaceuticals · Higher Education · Media & Streaming


Bag of Tricks

Contextual inquiry · Field studies · Co-design · Futures and foresight · Unmoderated studies · Moderated studies · Diary studies · Experimental research · Survey design (intercept and email) · Literature reviews · Rapid prototyping · Multi-lingual research · Pairing Qual with Quant · Storytelling · Stakeholder consulting

Important to some, less so to others…

Education

GEORGE WASHINGTON UNIVERSITY

B.A. AMERICAN STUDIES, SOCIAL SCIENCES
Graduated May 2009

COLUMBIA UNIVERSITY

M.A. ARTS ADMINISTRATION, DIGITAL TRANSFORMATION
Graduated May 2011

RECOGnitiON

  • SXSW 2020 Speaker - Fantastic Futures

  • W3 AWARDs - Gold

  • W3 AWARDs - Silver

  • Webby Award WINNER, 'School & University' website

  • Webby Award HONOREE, 'Media/Streaming' Audioplayer

  • Massachusetts Innovation & Technology WINNER, 'Nonprofit', ‘Mobile’


ArtiCLES & THOUGHTS

 

Articles

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Case Studies

Projects

concepts

moonshot ideas

actionable insights

UX Antics

⌁ Articles 〰️ Case Studies ◖ Projects ✶ concepts ▴ moonshot ideas ◖ actionable insights ◎ UX Antics

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